MCV.DIGITAL › MCV.AD › Performance
Performance
Spend against real results.
Campaign performance read from your own orders and leads, not estimates.
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generated01 · What it covers
Performance, piece by piece.
Conversions
Storefront events.
Attribution
Which campaign brought which order.
Reporting
One dashboard.
Results
Coming soon
02 · Building blocks
The Lego in the box.
AdCampaignAdapterKit → AD contract.
Commerce eventsFrom the commerce package.
Lead eventsFrom CX.
03 · How DIGITAL plugs in
Need → reality → action.
| DIGITAL need | MCV.AD reality | Integration |
|---|---|---|
| Order conversion | commerce events | Adapter |
| Lead conversion | CX leads | Adapter |
| Spend | AD substrate | Consume |
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